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La mejor solución a tu problema. Hacia una Filosofía del Marketing y el Consumo

La mejor solución a tu problema. Hacia una Filosofía del Marketing y el Consumo

Carlos Ballesteros García, “La mejor solución a tu problema. Hacia una Filosofía del Marketing y el Consumo,” Revista Portuguesa de Filosofia 74, no. 2–3 (2018): 451–72, DOI 10.17990/RPF/2018_74_2_0451.

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La mejor solución a tu problema. Hacia una Filosofía del Marketing y el Consumo

Type Journal Article
Author Carlos Ballesteros García
Rights © 2018 Aletheia - Associação Científica e Cultural | © 2018 Revista Portuguesa de Filosofia
Volume 74
Issue 2-3
Pages 451-472
Publication Revista Portuguesa de Filosofia
ISSN 0870-5283
Date 2018
DOI 10.17990/RPF/2018_74_2_0451
Language Spanish
Abstract The consumption society, understood as that one which is structured social, economic and even politically around the market and the exchange of goods and services for money is, without any doubt, a field of interest to think deeply about its configuration and management. Marketing, understood as that business function responsible for managing the meeting of the firm´s catalogue with the needs of the market, is the focus of this paper. In it there is a reflection on key concepts such as necessity, ethical or welfare and wellbeing. In this sense, it’s crucial to understand the importance and the role of Marketing in society (and vice versa) providing also a reflection on its ethical component.
Date Added 20/10/2018, 22:20:06
Modified 22/10/2018, 14:16:09

Tags:

  • consumers’ sovereignty,
  • ethics and marketing,
  • market orientation,
  • marketing and society,
  • marketing philosophy

Notes:

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