Apostolado da Oração


Adaptação do Consumers Style Inventory

Adaptação do Consumers Style Inventory

Ricardo Araújo, Fátima Lobo, and Cristina Queirós, “Adaptação do Consumers Style Inventory: estudo exploratório com consumidores portugueses,” in Psicologia do Trabalho e das Organizações: Contributos, ed. Fátima Lobo (Braga: Axioma - Publicações da Faculdade de Filosofia, 2016), 253–70, DOI 10.17990/Axi/2016_9789726972556_253

Mais detalhes

À venda À venda!
10,00 €


Disponível apenas on-line

  • Adaptação do Consumers Style Inventory: estudo exploratório com consumidores portugueses

    Type Book Section
    Editor Fátima Lobo
    Author Ricardo Araújo
    Author Fátima Lobo
    Author Cristina Queirós
    Rights © 2016 Aletheia - Associação Científica e Cultural
    Place Braga
    Publisher Axioma - Publicações da Faculdade de Filosofia
    Pages 253-270
    ISBN 978-972-697-255-6
    Date 2016
    Language Portuguese
    Abstract The interest in the markets and how individuals behave as consumers of products and services has increased. Consumer Psychology tries to understand the motives of individuals or groups involved in consumer activities and how these affect them. It focuses on cognitive processes and behaviors that occurs when individuals purchase or use products and services. Being an interdisciplinary field, it combines theories and methods of research areas such as Psychology, Marketing, Advertising, Economics, Sociology and Anthropology. Since consumer behavior and decisionmaking styles play a key role, they have gained status in scientific research and are analyzed by instruments such as the Consumer Styles Inventory (CSI, de Sproles & Kendall, 1986). The instrument assesses eight consumer decision styles: Perfectionism, High-Quality Conscious Consumer; Brand Conscious, “Price Equals Quality” Consumer; Novelty-Fashion Conscious Consumer; Recreational, Hedonistic Consumer; Price Conscious, “Value for Money” Consumer; Impulsive, Careless Consumer; Confused by Overchoice Consumer; Habitual, Brand-Loyal Consumer. This study describes the adaptation of Consumer Styles Inventory in the Portuguese context, based on a sample of 229 participants aged 16 to 79 years. The data confirmed six of the eight factors proposed by the original study, explaining 57% of the variance and the results suggest that this instrument can be useful to the Portuguese context.
    Book Title Psicologia do Trabalho e das Organizações: Contributos
    Date Added 28/06/2016, 15:31:33
    Modified 28/06/2016, 16:00:50


    • Anić, I. D., Suleska, A. C. & Rajh, E. (2010). Decision-making styles of young-adult consumers in the Republic of Macedonia. Ekonomska istraživanja, 23 (4), 102-1013.
      Campbell, C. (1997). Shopping Pleasure and the Sex War. In P. Falk & C. Campbell (Eds.), The Shopping Experience (pp.166-176). London: Sage.
      Dhar R. & Nowlis, S. M. (1999). The Effect of Time Pressure on Consumer Choice Deferral. Journal of Consumer Research,25, 369–84.
      DiClemente, D. & Hantula, D. (2003). Applied behavioural economics and consumer choice. Journal of Economic Psychology, 24, 569-602.
      Dos Santos, C. P. & Fernandes, D. Von der Heyde (2006). Avaliação da escala consumer style inventory (CSI) no contexto brasileiro. Revista de Administração Mackenzie, 7 (2), 11-38.
      Erasmus, A. C., Boshoff, E. & Rousseau, G. G. (2001). Consumer decision-making models within the discipline of consumer science: a critical approach. Journal of Family Ecology and Consumer Sciences, 29, 82-90.
      Fan, J. X., & Xiao, J. J. (1998). Consumer decision-making styles of young Chinese. The Journal of Consumer Affairs, 32 (2), 275-294.
      Foxall, G., (1990). Consumer Psychology in Behavioural Perspective. London: Routledge.
      Ghodeswar, B. M. (2007), Consumer Decision-Making Styles Among Indian Students. Alliance Journal of Business Research, 3, 36-48.
      Hafstrom, J. L., Chae, J. S. & Chung, Y. S. (1992). Consumer Decision-Making Styles: Comparison Between United States and Korean Young Consumers. The Journal of Consumer Affairs, 26 (1), 146-158.
      Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed). New Jersey: Pearson Prentice Hall
      Haugtvedt, C. P., Herr, P. M. & Kardes, F. R. (2008). Handbook of Consumer Psychology. New York: Taylor & Francis.
      Hawkins, D. I. & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy (11th ed.). New York: McGraw-Hill/Irwin
      Hofstede, G. (2001). Culture’s consequences: Comparing Values Behaviors, Institutions and Organizations Across Nations. London: Sage.
      Jansson-Boyd, C. V. (2010). Consumer psychology. New York: Open University Press.
      Khan, M. (2006). Consumer Behaviour and Advertising Management. New Delhi: New Age International Ltd.
      Ladeira, W. J. (2010). Estilos de Tomada de Decisão: Uma Investigação em Gerações Diferentes. Revista de Administração da UNIMEP, 8 (3), 184-206.
      Lysonski, S., Durvasula, S., & Zotos, Y. (1996). Consumer decision-making styles: A multi country investigation. European Journal of Marketing, 30 (12), 10-21.
      Mokhlis, S. (2009). Adapting Consumer Style Inventory to Chinese consumers in Malaysia: An international comparison. Journal of Global Business Management, 5 (1), 60-68.
      Mortimer, G. & Clarke, P. (2010). Gender differences and store characteristics: a study of Australian supermarket consumers. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of ANZMAC 2010 (pp.1-5). Christchurch: University of Canterbury, New Zealand.
      Mortimer, G. & Clarke, P. (2011) Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics. Journal of Retailing and Consumer Services, 18 (6), 575-585.
      Nayeem, T. (2012). Decision-making Styles of Individualist and Collectivist Automobile Consumers in Australia. Canadian Center of Science and Education, 7 (16), 44-55.
      Peterson, R. A. (1994). A Meta-analysis of Cronbach’s Coefficient Alpha. Journal of Consumer Research, 21 (2), 381-391.
      Solomon, M., Bamossy, G., Askegaard, S. & Hogg, K. M. (2006). Consumer Behavior: A European Perspective (3rd ed.). Harlow: Prentice Hall
      Sproles, G. B. & Kendall, E. L. (1986). A methodology for profiling consumers’ decision-making styles. The Journal of Consumer Affairs, 20 (2), 267–279.
      Sproles, G. B. & Kendall, E. L. (1987). A Short Test of Consumer Decision-Making Styles. The Journal of Consumer Affairs, 5, 7-14.
      Sternberg, R. J. (1997). Thinking Styles. New York: Cambridge University Press
      Tabachnick, B. G. & Fidell, L. S. (2007). Using Multivariate Statistics (5th ed.). Boston: Pearson.
      Tatzel, M. (2003). The art of buying: Coming to terms with money and materialism. Journal of Happiness Studies, 4, 405-435.
      Vieira, V. A. (2010). Evaluating the psychometric properties of Consumer decision-making style instrument. Revista de Administração FACES Jornal Belo Horizonte, 2 (3), 124-144.
      Walsh, G., Mitchell, VW. & Hennig-Thurau, T. (2001). German Consumer Decision-Making Styles. Journal of Consumer Affairs, 35 (1), 73-95.
      Wechsler, S. M. (2008). Estilos de pensar e criar: impacto nas áreas educacional e profissional. Psicodebate, 7, 207-218.
      Wechsler, S. M. (s.d). Liderança e estilos de pensar e criar. Disponível em 2014 in
      Yesilada, F. & Kavas, A. (2008). Understanding the female consumers’ decision making styles. Isletme Fakültesi Dergisi, 9 (2), 167-185.


Sem produtos

Envio 0,00 €
Total 0,00 €

Carrinho Encomendar