João Carlos Correia and Anabela Gradim, “Polarização e Fragmentação: Dos Efeitos dos Media à Partilha Seletiva,” in Repensar a Imprensa no Ecossistema Digital, Ciências da Comunicação 1 (Braga: Axioma - Publicações da Faculdade de Filosofia, 2020), 33–48, https://doi.org/10.17990/Axi/2020_9789726973287_033.
| Type | Book Section |
|---|---|
| Author | João Carlos Correia |
| Author | Anabela Gradim |
| URL | https://doi.org/10.17990/Axi/2020_9789726973287_033 |
| Rights | © 2020 Aletheia - Associação Científica e Cultural |
| Series | Ciências da Comunicação |
| Place | Braga |
| Publisher | Axioma - Publicações da Faculdade de Filosofia |
| Pages | 33-48 |
| ISBN | 978-972-697-327-0 |
| Date | 2020 |
| Extra | Polarization and Fragmentation: From the Effects of Media to Selective Sharing |
| Series Number | 1 |
| Language | Portuguese |
| Abstract | Fake news arises in a context of a crisis of values in which the scrutiny and verification of the veracity of the facts, increasingly, give rise to the choice of factions and respective legitimating narratives that must be subscribed and shared according to pre-existing ideas. The phenomenon implies the participation of audiences, the personalization of shared content in contexts of proximity, whose analysis requires the use of concepts from social media theory, such as selective activation, memorization, and understanding. To these concepts, we add the concept selective sharing that is based on the hypothesis that users of social networks are more willing to share the ideas with which they are in agreement or to which they adhere through an emotional appeal. To this hypothesis, then, we add another that consists in the fact that the high accessibility of fake news sites, in contrast, with the recent movement that favors the previous subscription for access to quality content, can generate a knowledge gap between those motivated to pay and those who want a gratification for sharing free information. Finally, reviewing the hypotheses already worked out by empirical research, it is sustained that the role of emotion leads to a reconsideration of selectivity, as this is strategically used in the context of polarized groups that are not indifferent to the phenomena of power and leadership and not in a context of horizontal interaction between groups of neighbors of small communities, as was the case in the theory of limited effects. |
| Book Title | Repensar a Imprensa no Ecossistema Digital |
| Date Added | 12/14/2020, 5:50:41 PM |
| Modified | 12/14/2020, 6:06:46 PM |
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